LAKE SAWYER CHURCH REBRAND
Founded in 1960 by members of a home bible study, Lake Sawyer Church came from humble beginnings. The original logo didn’t even exist digitally, and the version depicting an evergreen forest eventually became dated with the use of the Copperplate typeface. With a change in senior leadership in 2018 came a renewed vision to give Lake Sawyer a fresh identity that reflected the organization’s mission to help all people find and follow Jesus. In my research I considered current logo trends, simplicity, brand versatility, an attractive new color palette, and local geography. Ambiguous “waves” were included with nearby Lake Sawyer in mind.
